As with all other towns on the Costa Blanca they have their market each week and fiestas for celebrating their Saints days. Much of Rojales charm is the fact that you can safely walk the town at anytime without being accosted by vendors. Close to the town is the La Marquesa golf and country club with its 18 hole course set in a valley through the mountain sides. The hills around the area are full of orange, lemon and almond groves.
On the outskirts of town is a bypass that gives access to the A7 taking you to Orihuella, Cartagnena, Crevillente and many other of the Costa Blancas major towns.
The other side of the town leads to the N322 which takes you along the coast down to Cabo Roig, La Manga and Cartegena.